Affinio Overview

  • Founded
  • 2013
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 21
Employees
  • Latest Deal Type
  • M&A
  • Latest Deal Amount
  • $7.3M
Latest Deal Amount

Affinio General Information

Description

Developer of an augmented analytics platform designed to help marketers better connect with people. The company's platform leverages the interest graph to understand consumer by using machine learning and graph engine by analyzing and visualizing massive consumer data sets to uncover naturally-forming interest segments within any audience, enabling the brands, agencies, media companies and publishers to improve their research, plan and execute marketing strategies and identify consumer interests and affinities.

Contact Information

Website
www.affinio.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
NowVertical Group
Primary Office
  • 2737 Joseph Howe Drive
  • 2nd Floor Business Centre
  • Halifax, Nova Scotia B3L 4G7
  • Canada
+1 (866) 000-0000
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Affinio Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 01-Nov-2021 $7.3M 000.00 00.00 Completed Generating Revenue
7. Early Stage VC (Series B) 30-Nov-2017 000 000.00 Completed Generating Revenue
6. Accelerator/Incubator 04-Feb-2016 0000 00.00 Completed Startup
5. Early Stage VC (Series A) 03-Nov-2015 000 00.00 Completed Startup
4. Accelerator/Incubator 07-Jun-2015 00.00 Completed Startup
3. Seed Round 01-Dec-2014 0000 00.00 Completed Startup
2. Seed Round 29-Oct-2013 $1.45M $1.45M Completed Startup
1. Accelerator/Incubator Completed Startup
To view Affinio’s complete valuation and funding history, request access »

Affinio Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of an augmented analytics platform designed to help marketers better connect with people. The company's platfo
Business/Productivity Software
Halifax, Canada
21 As of 2021
000.00
0.00 0000-00-00
000000&0 000.00

00000000

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000000000000000000000 00000000
New York, NY
00 As of 0000
000.00
0000000 0000 000.00

00000

niam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute i
000000000000000000000 00000000
San Francisco, CA
0 As of 0000
000.00
00000000000 000.00
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Affinio Competitors (119)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Velocidi Private Equity-Backed New York, NY 00 000.00 0000000 0000 000.00
00000 Venture Capital-Backed San Francisco, CA 0 000.00 00000000000 000.00
000000 Venture Capital-Backed New York, NY 000 000.00 0000 000.00
0000000 0000 Venture Capital-Backed Santa Clara, CA 000 00000 000000000 00000
0000000000 Private Equity-Backed Brighton, United Kingdom 0000 000.00 000000000000 000.00
You’re viewing 5 of 119 competitors. Get the full list »

Affinio Patents

  • 29

    Total Documents Applications and Grants

  • 000

    Total Patents Families

  • 1

    Granted

  • 6

    Pending

  • 000

    Expiring in next 12 mo

Affinio Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
CA-3104730-A1 Apparatus for fast clustering of massive data based on variate-specific population strata Pending 31-Dec-2019 00000000000
US-20210272137-A1 Apparatus for fast clustering of massive data based on variate-specific population strata Pending 31-Dec-2019 00000000000
US-20210150565-A1 Method and apparatus for directing acquisition of information in a social network Pending 19-Nov-2019 00000000000
CA-3132470-A1 Guiding acquisition of information in a social network Pending 02-Nov-2017 00000000000
US-20210326908-A1 Guiding acquisition of information in a social network Pending 02-Nov-2017 G06Q30/0201
To view Affinio’s complete patent history, request access »

Affinio Executive Team (10)

Name Title Board Seat Contact Info
Tim Burke Co-Founder, Board Member & Chief Executive Officer
Stephen Hankinson Co-Founder & Chief Technology Officer
Ardavan Iranmanesh Co-Founder & Vice President, Revenue Operations
Teri Anderson Chief Financial Officer
Arjun Arora Advisor
You’re viewing 5 of 10 executive team members. Get the full list »

Affinio Board Members (4)

Name Representing Role Since
Craig Strong Self Board Member 000 0000
Jill Rowley Self Board Member 000 0000
Tim Burke Affinio Co-Founder, Board Member & Chief Executive Officer 000 0000
You’re viewing 3 of 4 board members. Get the full list »

Affinio Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Affinio Former Investors (9)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
BBC Worldwide Labs Accelerator/Incubator Minority 000 0000 000000 0
BRaVe Media Ventures Venture Capital Minority 000 0000 000000 0
Build Ventures Venture Capital Minority 000 0000 000000 0
Canadian Technology Accelerator Accelerator/Incubator 000 0000 000000 0
Chris Breikss Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 9 investors. Get the full list »

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