Pathmatics Overview

  • Founded
  • 2010
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 60
Employees
  • Latest Deal Type
  • PE Growth
  • Financing Rounds
  • 8
  • Investments
  • 1

Pathmatics General Information

Description

Developer of a digital advertising intelligence platform designed to turn the world's marketing data into actionable insights. The company's platform is based on marketing intelligence that provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base.

Contact Information

Website
www.pathmatics.com
Formerly Known As
Adomic, YieldMetrics
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Sensor Tower
Primary Office
  • 501 Santa Monica Boulevard
  • Suite 301
  • Santa Monica, CA 90401
  • United States
+1 (424) 000-0000
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Pathmatics Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Pathmatics Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of a digital advertising intelligence platform designed to turn the world's marketing data into actionable ins
Business/Productivity Software
Santa Monica, CA
60 As of 2021
00.00
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000000000000000000000 00000000
San Francisco, CA
000 As of 0000
00000
00000 00000 00000

0000

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000000000000000000000 00000000
New York, NY
000 As of 0000
0000
0000 0000-00-00
000000&0 0000
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Pathmatics Competitors (113)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
NextRoll Venture Capital-Backed San Francisco, CA 000 00000 00000 00000 00000
0000 Formerly VC-backed New York, NY 000 0000 000000&0 0000
0000000000 00000 Formerly VC-backed Los Angeles, CA 00 000.00 000000&0 000.00
00000000 Venture Capital-Backed Los Angeles, CA 000 00000 00000000000 00000
0000000000 Venture Capital-Backed Indianapolis, IN 00 000.00 00000000000 000.00
You’re viewing 5 of 113 competitors. Get the full list »

Pathmatics Patents

  • 17

    Total Documents Applications and Grants

  • 000

    Total Patents Families

  • 5

    Granted

  • 000

    Pending

  • 000

    Expiring in next 12 mo

Pathmatics Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-11151601-B1 Systems and methods for event detection using web-based advertisement data Active 10-Dec-2014 00000000000 0
US-10037552-B1 Systems and methods for discovery and tracking of obscured web-based advertisements Active 18-Sep-2014 00000000000 0
US-20180315099-A1 Systems and methods for discovery and tracking of obscured web-based advertisements Granted 18-Sep-2014 00000000000 0
US-10552878-B2 Systems and methods for discovery and tracking of obscured web-based advertisements Active 18-Sep-2014 00000000000 0
US-20200134666-A1 Systems and methods for generating and maintaining internet user profile data Granted 01-Mar-2012 G06Q30/0255
To view Pathmatics’s complete patent history, request access »

Pathmatics Executive Team (11)

Name Title Board Seat Contact Info
Tom Lorimor Co-Founder & Chief Technology Officer
William Merchan Chief Revenue Officer
Rajan Arora Vice President, Business Development
Ed Chung Chief Financial Officer
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Pathmatics Board Members (4)

Name Representing Role Since
00000 0000 Pathmatics Board Member 000 0000
0000 0000000 Pathmatics Board Member 000 0000
000 000000000 Bertelsmann Digital Media Investments Board Member 000 0000
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Pathmatics Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Pathmatics Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Pathmatics Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000000000 23-Nov-2016 0000000000 Business/Productivity Software 0000000 0
To view Pathmatics’s complete acquisitions history, request access »

Pathmatics Subsidiaries (1)

Company Name Industry Location Founded
0000000000000 Business/Productivity Software Santa Monica, CA 0000
To view Pathmatics’s complete subsidiaries history, request access »