GroundTruth Overview

  • Status
  • Private
  • Employees
  • 298
Employees
  • Latest Deal Type
  • Debt - PPP
  • Latest Deal Amount
  • $5.7M
Latest Deal Amount
  • Investors
  • 7

GroundTruth General Information

Description

Operator of a location-based marketing and advertising technology company intended to help understand the audience and drive outcomes that matter. The company offers in-store visitation insights by market, brand and specific competitors, enabling marketers to boost brand awareness, drive website and in-store visits and increase sales.

Contact Information

Website
www.groundtruth.com
Formerly Known As
xAD
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
  • One World Trade Center
  • 60th Floor
  • New York, NY 10007
  • United States
+1 (888) 000-0000

GroundTruth Timeline

2019202020212022
Financing RoundCaptured Employee CountEstimated Employee Growth
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GroundTruth Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
14. Debt - PPP 15-Apr-2020 $5.7M 00000 Completed Profitable
13. Debt - General 01-Nov-2019 000.00 00000 Completed Profitable
12. Secondary Transaction - Private 18-Apr-2019 00000 Completed Profitable
11. Later Stage VC (Series F) 11-Jul-2018 0000 00000 00000 Completed Profitable
10. Later Stage VC 01-Jan-2017 00000 Completed Profitable
9. Later Stage VC 10-Dec-2016 00000 Completed Profitable
8. Later Stage VC (Series E) 31-Oct-2016 000.00 00000 00000 Completed Profitable
7. Later Stage VC (Series D) 04-Sep-2014 0000 0000 00000 Completed Profitable
6. Later Stage VC (Series C) 13-Dec-2011 $9M $40M 0000 Completed Generating Revenue
5. Later Stage VC (Series B) 13-Oct-2010 $19.3M $31M Completed Generating Revenue
To view GroundTruth’s complete valuation and funding history, request access »

GroundTruth Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series F 00,000,000 00.000000 00.00 00.00 00 00.00 0.00
Series E 000,000,000 00.000000 00 00.00 00.00 00 00.00 0.000
Series D 000,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
Series C 000,000,000 00.000000 00 00.00 00.00 00 00.00 0.000
Series B1 138,564,760 $0.001000 8% $0.03 $0.03 1x $0.03 9.79%
Series A1 399,628,286 $0.001000 8% $0.04 $0.04 1x $0.04 28.25%
To view GroundTruth’s complete cap table history, request access »

GroundTruth Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Operator of a location-based marketing and advertising technology company intended to help understand the audience and d
Media and Information Services (B2B)
New York, NY
298 As of 2021
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San Mateo, CA
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Paris, France
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GroundTruth Competitors (92)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Chalk Digital Venture Capital-Backed San Mateo, CA 00 00.00 000000 - 000 00.00
000000 Formerly VC-backed Paris, France 0000 00000 00000000000 00000
00000000 Venture Capital-Backed San Francisco, CA 000 00000 00000 00000 00000
00000 (000 0000000 Formerly VC-backed Los Angeles, CA 00 0000 000000&0 0000
00000 Venture Capital-Backed New York, NY 00 00.000 00000000000 00.000
You’re viewing 5 of 92 competitors. Get the full list »

GroundTruth Patents

  • 91

    Total Documents Applications and Grants

  • 000

    Total Patents Families

  • 15

    Granted

  • 1

    Pending

  • 000

    Expiring in next 12 mo

GroundTruth Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
JP-2021069122-A Systems and methods for location tracking using dynamically generated geo data Pending 24-Oct-2019 000000000
US-10820159-B1 Systems and methods for location tracking relating to dynamically generated geo data Active 24-Oct-2019 000000000
AU-2020257157-A1 Systems and methods for location tracking relating to dynamically generated geo data Pending 24-Oct-2019 000000000
US-20210127232-A1 Systems and methods for location tracking using dynamically generated geo data Pending 24-Oct-2019 000000000
US-10349208-B1 Systems and methods for real-time prediction of mobile device locations Active 17-Aug-2018 H04W4/021 0
To view GroundTruth’s complete patent history, request access »

GroundTruth Executive Team (24)

Name Title Board Seat Contact Info
Stephen McCarthy Chief Executive Officer, President & Board Member
Sunil Kumar Advisor to the Board & Co-Founder
Christopher Yamaoka JD Chief Financial Officer
Edward Dingels Chief Operating Officer
Rosie O'Meara Chief Revenue Officer
You’re viewing 5 of 24 executive team members. Get the full list »

GroundTruth Board Members (15)

Name Representing Role Since
Dennis Phelps IVP Board Member 000 0000
Everett Cox Emergence Capital Partners Board Member 000 0000
Karin Timpone Self Board Member 000 0000
Kevin Spain Emergence Capital Partners Board Member 000 0000
Mike Perlis Self Chairman 000 0000
You’re viewing 5 of 15 board members. Get the full list »

GroundTruth Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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GroundTruth Investors (7)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Horizon Technology Finance BDC Lender/Debt Provider Minority 000 0000 000000 0
M12 Corporate Venture Capital Minority 000 0000 000000 0
Eminence Capital Hedge Fund Minority 000 0000 000000 0
W Capital Partners Secondary Buyer Minority 000 0000 000000 0
IVP Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 7 investors. Get the full list »

GroundTruth Acquisitions (4)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000 (00000 0 30-Mar-2021 0000000000 Media and Information Services (B2B) 0000000 0
0000000000 14-Nov-2016 0000000000 Other Software
0000000000 28-Feb-2015 0000000000 Application Software
Go2 Media 08-Mar-2011 Merger/Acquisition Information Services (B2C)
To view GroundTruth’s complete acquisitions history, request access »

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GroundTruth Subsidiaries (2)

Company Name Industry Location Founded
Addy (Media and Information Services) Media and Information Services (B2B) New York, NY 2014
0000000000 Application Software New York, NY 0000
To view GroundTruth’s complete subsidiaries history, request access »