Wicket Labs Overview

  • Founded
  • 2016
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 17
Employees
  • Latest Deal Type
  • M&A

Wicket Labs General Information

Description

Developer of an audience insights platform designed to help clients increase the audience lifetime value. The company provides improved visibility into customers and industry benchmarks by integrating and harmonizing the video service's data sources to improve audience acquisition, service engagement, and reduce churn, enabling clients to make data-driven decisions and improve the audience lifetime value.

Contact Information

Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Parent Company
Primary Office
  • 401 2nd Avenue South
  • Suite 501
  • Seattle, WA 98104
  • United States
+1 (206) 000-0000
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Wicket Labs Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 02-Feb-2022 00.000 Completed Generating Revenue
5. Debt - PPP 14-Apr-2020 00.000 Completed Generating Revenue
4. Seed Round 26-Mar-2020 00.000 00.000 000.00 Completed Generating Revenue
3. Seed Round 12-Jul-2018 00.00 00.000 000.00 Completed Generating Revenue
2. Seed Round 05-Jun-2017 $2M $2.21M 00.000 Completed Startup
1. Capitalization 03-Oct-2016 $210K $210K Completed Startup
To view Wicket Labs’s complete valuation and funding history, request access »

Wicket Labs Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed-4 0,000,000 00.000000 00.00 00.00 00.00 00 00.00 00.000
Seed-3 0,000,000 00.000000 00.00 00.00 00.00 00 00.00 00.000
Seed-2 431,217 $0.000100 $0.03 $0.5 $0.5 1x $0.5 4.41%
Seed-1 2,294,104 $0.000100 $0.05 $0.87 $0.87 1x $0.87 23.44%
To view Wicket Labs’s complete cap table history, request access »

Wicket Labs Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of an audience insights platform designed to help clients increase the audience lifetime value. The company pr
Media and Information Services (B2B)
Seattle, WA
17 As of 2022
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Indianapolis, IN
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000.00
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Reston, VA
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Wicket Labs Competitors (118)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
DemandJump Venture Capital-Backed Indianapolis, IN 00 000.00 00000000000 000.00
00000000000 Venture Capital-Backed Reston, VA 000 00000 000000&0 00000
000000000 Venture Capital-Backed Ottawa, Canada 00 000.00 00000000000 000.00
0000 000000000000 Private Equity-Backed King of Prussia, PA 0000 000.00 000000000 000.00
0000 00 000000000 Angel-Backed Madrid, Spain 00000 0000000000 00000
You’re viewing 5 of 118 competitors. Get the full list »

Wicket Labs Executive Team (5)

Name Title Board Seat Contact Info
Martin Roberts Co-Founder & Chief Executive Officer
Ian Blaine Co-Founder & Chief Strategy Officer
Eric Knutson Co-Founder & Vice President of Client Services
You’re viewing 3 of 5 executive team members. Get the full list »

Wicket Labs Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Wicket Labs Former Investors (3)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Divergent Ventures Venture Capital Minority 000 0000 000000 0
Madrona Venture Group Venture Capital Minority 000 0000 000000 0
WestRiver Group Venture Capital Minority 000 0000 000000 0
To view Wicket Labs’s complete investors history, request access »