Back to the Roots Overview

  • Founded
  • 2009
Founded
  • Status
  • Private
  • Employees
  • 53
Employees
  • Latest Deal Type
  • Series D
  • Latest Deal Amount
  • $15M
Latest Deal Amount
  • Investors
  • 39

Back to the Roots General Information

Description

Retailer of indoor gardening, agricultural, and food products intended to sell ready-to-grow and ready-to-eat items. The company's platform offers products such as water gardens, home aquaponic ecosystems, indoor gardening kits, seeds, microgreens as well as a range of windowsill herbs and veggie planters, enabling customers to enjoy growing the plants themselves inside their homes.

Contact Information

Formerly Known As
B.T.T.R Ventures
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Food Products
Other Industries
Horticulture
Specialty Retail
Primary Office
  • 100 Webster
  • Suite 200
  • Oakland, CA 94607
  • United States
+1 (510) 000-0000

Back to the Roots Timeline

2019202020212022
Financing RoundFinancing RoundCaptured Employee CountEstimated Employee Growth
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Back to the Roots Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Later Stage VC (Series D) 23-Nov-2021 $15M 000.00 0000 Completed Generating Revenue
7. Debt - PPP 28-Apr-2020 000.00 Completed Generating Revenue
6. Later Stage VC (Series C) 21-Feb-2019 000 000.00 000.00 Completed Generating Revenue
5. Later Stage VC (Series B) 12-Dec-2018 00.000 000.00 000.00 Completed Generating Revenue
4. Later Stage VC (Series A) 06-Jun-2016 0000 0000 0000 Completed Generating Revenue
3. Seed Round 09-Jun-2015 000 000 Completed Generating Revenue
2. Product Crowdfunding 15-Dec-2012 $249K Completed Generating Revenue
1. Grant 01-Jan-2009 $5K Completed Startup
To view Back to the Roots’s complete valuation and funding history, request access »

Back to the Roots Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D 00,000,000 00.000000 00.00 00.00 00.00 00 00.00 00.000
Series D-1 00,000,000 00.000000 00.00 00.00 00.00 00 00.00 0.000
Series C 00,000,000 00.000000 00.00 00.00 00.00 00 00.00 0.000
Series B 39,021,525 $0.000100 $0.02 $0.2 $0.2 1x $0.2 21.44%
Series A 15,592,428 $0.000100 $0.06 $0.8 $0.8 1x $0.8 8.57%
To view Back to the Roots’s complete cap table history, request access »

Back to the Roots Patents

Back to the Roots Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20110277383-A1 Methods, devices and kits for mushroom production Abandoned 12-May-2010 000000000 0

Back to the Roots Executive Team (7)

Name Title Board Seat Contact Info
Alejandro Velez Co-Founder, Co-Chief Executive Officer & Board Member
Nikhil Arora Co-Founder, Co-Chief Executive Officer & Board Member
Greg Dunn Chief Financial Officer
Jessica Steel Advisor
You’re viewing 4 of 7 executive team members. Get the full list »

Back to the Roots Board Members (5)

Name Representing Role Since
Alejandro Velez Back to the Roots Co-Founder, Co-Chief Executive Officer & Board Member 000 0000
Jim Harris ICA Fund Good Jobs Board Member 000 0000
John Foraker Self Board Member 000 0000
Lucas Mann Acre Venture Partners Board Member 000 0000
Nikhil Arora Back to the Roots Co-Founder, Co-Chief Executive Officer & Board Member 000 0000
To view Back to the Roots’s complete board members history, request access »

Back to the Roots Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Back to the Roots Investors (39)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
CompanyFirst Venture Capital Minority 000 0000 000000 0
Dinesh Kumar Arora Angel (individual) Minority 000 0000 000000 0
Fenwick Brands Growth/Expansion Minority 000 0000 000000 0
Jim Feinson Angel (individual) Minority 000 0000 000000 0
KBW Ventures Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 39 investors. Get the full list »