Back to the Roots Overview
- Founded
- 2009
- Status
- Private
- Employees
- 53
- Latest Deal Type
- Series D
- Latest Deal Amount
- $15M
- Investors
- 39
Back to the Roots General Information
Description
Retailer of indoor gardening, agricultural, and food products intended to sell ready-to-grow and ready-to-eat items. The company's platform offers products such as water gardens, home aquaponic ecosystems, indoor gardening kits, seeds, microgreens as well as a range of windowsill herbs and veggie planters, enabling customers to enjoy growing the plants themselves inside their homes.
Contact Information
- 100 Webster
- Suite 200
- Oakland, CA 94607
- United States
Back to the Roots Timeline
Back to the Roots Valuation & Funding
Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
---|---|---|---|---|---|---|
8. Later Stage VC (Series D) | 23-Nov-2021 | $15M | 000.00 | 0000 | Completed | Generating Revenue |
7. Debt - PPP | 28-Apr-2020 | 000.00 | Completed | Generating Revenue | ||
6. Later Stage VC (Series C) | 21-Feb-2019 | 000 | 000.00 | 000.00 | Completed | Generating Revenue |
5. Later Stage VC (Series B) | 12-Dec-2018 | 00.000 | 000.00 | 000.00 | Completed | Generating Revenue |
4. Later Stage VC (Series A) | 06-Jun-2016 | 0000 | 0000 | 0000 | Completed | Generating Revenue |
3. Seed Round | 09-Jun-2015 | 000 | 000 | Completed | Generating Revenue | |
2. Product Crowdfunding | 15-Dec-2012 | $249K | Completed | Generating Revenue | ||
1. Grant | 01-Jan-2009 | $5K | Completed | Startup |
Back to the Roots Cap Table
Stock | # of Shares Authorized |
Par Value | Dividend Rate ($) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
---|---|---|---|---|---|---|---|---|
Series D | 00,000,000 | 00.000000 | 00.00 | 00.00 | 00.00 | 00 | 00.00 | 00.000 |
Series D-1 | 00,000,000 | 00.000000 | 00.00 | 00.00 | 00.00 | 00 | 00.00 | 0.000 |
Series C | 00,000,000 | 00.000000 | 00.00 | 00.00 | 00.00 | 00 | 00.00 | 0.000 |
Series B | 39,021,525 | $0.000100 | $0.02 | $0.2 | $0.2 | 1x | $0.2 | 21.44% |
Series A | 15,592,428 | $0.000100 | $0.06 | $0.8 | $0.8 | 1x | $0.8 | 8.57% |
Back to the Roots Patents
Back to the Roots Recent Patent Activity
Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
---|---|---|---|---|---|
US-20110277383-A1 | Methods, devices and kits for mushroom production | Abandoned | 12-May-2010 | 000000000 | 0 |
Back to the Roots Executive Team (7)
Back to the Roots Board Members (5)
Name | Representing | Role | Since |
---|---|---|---|
Alejandro Velez | Back to the Roots | Co-Founder, Co-Chief Executive Officer & Board Member | 000 0000 |
Jim Harris | ICA Fund Good Jobs | Board Member | 000 0000 |
John Foraker | Self | Board Member | 000 0000 |
Lucas Mann | Acre Venture Partners | Board Member | 000 0000 |
Nikhil Arora | Back to the Roots | Co-Founder, Co-Chief Executive Officer & Board Member | 000 0000 |
Back to the Roots Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Twitter Followers
5.5k
Similarweb Unique Visitors
15.0K
Majestic Referring Domains
314
PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.
Request a free trialBack to the Roots Investors (39)
Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
---|---|---|---|---|---|
CompanyFirst | Venture Capital | Minority | 000 0000 | 000000 0 | |
Dinesh Kumar Arora | Angel (individual) | Minority | 000 0000 | 000000 0 | |
Fenwick Brands | Growth/Expansion | Minority | 000 0000 | 000000 0 | |
Jim Feinson | Angel (individual) | Minority | 000 0000 | 000000 0 | |
KBW Ventures | Venture Capital | Minority | 000 0000 | 000000 0 |