Permutive Overview

  • Founded
  • 2013
Founded
  • Status
  • Private
  • Employees
  • 127
Employees
  • Latest Deal Type
  • Series C
  • Latest Deal Amount
  • $75M
Latest Deal Amount
  • Investors
  • 16

Permutive General Information

Description

Developer of a data management platform designed to allow publishers to increase their targetable advertising activities. The company's SaaS-based platform focuses on understanding and recommending content at scale by using behavioral data to help businesses increase conversions, enabling publishers, marketers and digital product managers to customize the user experience in real-time on every device, across every channel.

Contact Information

Website
www.permutive.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
  • 76-78 Clerkenwell Road
  • London EC1M 5QA
  • England, United Kingdom
+44 020 0000 0000

Permutive Timeline

2019202020212022
Financing RoundCaptured Employee CountEstimated Employee Growth
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Permutive Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Later Stage VC (Series C) 25-Oct-2021 $75M 00000 Completed Generating Revenue
6. Later Stage VC (Series B) 08-Jul-2020 000.00 000.00 Completed Generating Revenue
5. Early Stage VC 01-Dec-2017 00.000 0000 Completed Generating Revenue
4. Early Stage VC 22-May-2015 00.000 000.00 Completed Startup
3. Accelerator/Incubator 15-Feb-2015 000.00 Completed Startup
2. Accelerator/Incubator 16-Mar-2014 $12.1M Completed Startup
1. Early Stage VC (Series A) 02-Jan-2013 $12.1M $12.1M Completed Startup
To view Permutive’s complete valuation and funding history, request access »

Permutive Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of a data management platform designed to allow publishers to increase their targetable advertising activities
Media and Information Services (B2B)
London, United Kingdom
127 As of 2021
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00000 000 00000000000 00000000 (000)
Columbia, MD
000 As of 0000
000.00
0000 0000-00-00
00000000000 000.00

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000000000000000000000 00000000
San Francisco, CA
000 As of 0000
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0000000000 0 00000
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Permutive Competitors (45)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Lotame Venture Capital-Backed Columbia, MD 000 000.00 00000000000 000.00
00000000 Venture Capital-Backed San Francisco, CA 000 00000 0000000000 0 00000
0000000 Formerly VC-backed San Francisco, CA 000 00000 000000&0 00000
0000000000 Venture Capital-Backed Boston, MA 000 000.00 0000 000.00
000000 Private Equity-Backed Mansfield, MA 000 000.00 000000000000 000.00
You’re viewing 5 of 45 competitors. Get the full list »

Permutive Patents

  • 10

    Total Documents Applications and Grants

  • 000

    Total Patents Families

  • 1

    Granted

  • 1

    Pending

  • 000

    Expiring in next 12 mo

Permutive Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
AU-2019348539-A1 Fast and efficient classification system Pending 28-Sep-2018 00000000000
CA-3114437-A1 Fast and efficient classification system Pending 28-Sep-2018 00000000000
EP-3629520-A1 Fast and efficient classification system Pending 28-Sep-2018 00000000000 0
US-20210263955-A1 System for fast and secure content provision Pending 22-Dec-2017 0000000000
AU-2018387423-A1 System for fast and secure content provision Pending 22-Dec-2017 G06F16/958
To view Permutive’s complete patent history, request access »

Permutive Executive Team (5)

Name Title Board Seat Contact Info
Joseph Root Co-Founder, Chief Executive Officer and Board Member
Timothy Spratt Co-Founder, Chief Technology Officer and Board Member
Samantha Panetta People and Culture Partner
Mark Yates Finance Director
Mark Pearlstein Chief Revenue Officer
To view Permutive’s complete executive team members history, request access »

Permutive Board Members (5)

Name Representing Role Since
Alastair Mitchell Self Board Member & Investor 000 0000
Joseph Root Permutive Co-Founder, Chief Executive Officer and Board Member 000 0000
Max Ohrstrand Self Board Member 000 0000
Timothy Spratt Permutive Co-Founder, Chief Technology Officer and Board Member 000 0000
William Gibbs Octopus Ventures Board Member 000 0000
To view Permutive’s complete board members history, request access »

Permutive Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Permutive Investors (16)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Charlotte Street Capital Venture Capital Minority 000 0000 000000 0
SoftBank Investment Advisers Venture Capital Minority 000 0000 000000 0
SoftBank Vision Fund 2 Venture Capital Minority 000 0000 000000 0
AccelerAsia Venture Capital Minority 000 0000 000000 0
Benjamin Drury Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 16 investors. Get the full list »

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